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Why use a REALTOR ®?


The National Association of REALTORS®, "The Voice for Real Estate," is America's largest trade association, representing 1 million members, including NAR's institutes, societies and councils, involved in all aspects of the residential and commercial real estate industries.

Our membership is composed of residential and commercial REALTORS®, who are brokers, salespeople, property managers, appraisers, counselors and others engaged in all aspects of the real estate industry. Members belong to one or more of some 1,400 local associations/boards and 54 state and territory associations of REALTORS®. They are pledged to a strict Code of Ethics and Standards of Practice.

Working for America's property owners, the National Association provides a facility for professional development, research and exchange of information among its members and to the public and government for the purpose of preserving the free enterprise system and the right to own real property.

The term REALTOR® is a registered collective membership mark that identifies a real estate professional who is a member of the National Association of REALTORS® and subscribes to its strict Code of Ethics.




The REALTOR® Brand

Only members of the NATIONAL ASSOCIATION OF REALTORS® can call themselves REALTORS® and use the REALTOR® trademark and, as a result, the trademark is able to convey what few do: trust and recognition among consumers, which gives REALTORS® a competitive advantage. In fact, the REALTOR® brand has been valued at more than $3 billion.

NAR continually builds the value of the REALTOR® brand by protecting the trademark, advocating on behalf of REALTORS® and connecting you to your clients and community. 

Protecting the REALTOR® Brand  

Because of its high awareness with consumers, the REALTOR® brand is a powerful marketing tool. Be sure to wear your pin and put the brand on your business cards, websites and newsletters to show you are a REALTOR®. NAR ensures that the cornerstone of our brand – the trademark – maintains its integrity through consistency, starting with these important rules:

  • "REALTOR®" is not an occupation or generic term synonymous with "real estate agent" and should never be used as such.
  • "REALTOR®" may not be modified by descriptive words or phrases such as "your," "local" or "Chicago."
  • "REALTOR®" must be used in conjunction with a member's name or the name of a member's brokerage firm.

Similar rules govern the use of the REALTOR® logo. Learn more about how you can use the REALTOR® trademark and logo with NAR's On Your Mark brochure as well as the Protecting the REALTOR® Trademark video and theREALTOR® trademark resource page, both on REALTOR.org.